This boutique based in Boise, ID was seeking a new look which encapsulates the look and feel of the PNW. I sat down with the owner of the wire-wrapped jewelry business to set the tone for her new direction.
We explored possible concepts for a stamp-like circular design as well as the logotype...
...and created her a new website.
After various explorations of the brand and its goals, we came to a conclusion.
The conclusion? Trees are pretty cool.
